Hi there.

I’m Sonika Asif and I’m super excited you’re ready to dive into the world of archetypal magic.

I’ve spent a decade in the business coaching industry… and I’ve done it all.

My story isn’t your typical rags to riches upward trajectory.

I made six figures pretty quickly when I first started my coaching business, by following my mentors’ instructions precisely. I was a REALLY good student.

I hustled, I flowed, I went Feminine, I went Masculine. I hired the popular online coach for women, I studied funnel-building from the most well-known men in the industry, I even hired an online launch expert because I wanted the shiny, million-dollar launch.

The problem I kept bumping into, was being unable to create SUSTAINABLE success that didn’t also tear my life apart and throw me into a ball of anxiety in order to achieve it.

While I was seeing outside success following all these crazy methods, I was constantly abandoning my truth to follow the latest trends and meet someone else’s
timeline and goals.

Sure enough, one day I woke up to realize that my anxiety was through the roof, I started having health issues, and I couldn’t even recognize myself anymore. Not really the flavor of success I was looking for.

I eventually saw that if I wanted to build something that wasn’t just sustainable, but something that truly FED MY SOUL… I was going to have to take some risks and FOLLOW my soul’s calling.

In June 2019, I discovered the magic of archetypes and everything started making so. much. sense. FINALLY. Every failure, every burnout, every anxious moment made sense. And I was ready to figure out how the archetypes in my psyche have been affecting my business success (aka – why haven’t I built something that makes my soul SING despite all the money?)

I began to unravel all the content I had around every single tool, method, strategy I was ever taught. Including spiritual tools, methods and strategies.

I was done taking anyone else’s word except my own… and I was ready to show the world that doing business this way can be VERY rewarding on all levels.

I started asking myself some key questions:

If organic reach wasn’t better than social media ads –

If messenger reachouts weren’t better than funnels –

If linking to a simple order form wasn’t better than a full-blown website –

And if NO ONE got to place a filter over any tool, method, or strategy…

Then what TRULY becomes available for me?

I saw how the business game gets to be played my way. How it wasn’t about trying to force something to work for me that I wasn’t coded for …

But also WORKING the thing I WAS coded for, no matter how much it had been labeled “wrong” by others.

I saw my own true, unique style of business emerge, one that could NEVER be performed by anyone else – and this was my spotlight.

When I stopped trying to fit a frame, I BECAME the frame for my own luxurious success.

And the million-dollar ICONIC empire of my dreams was born. Since discovering the archetypes in 2019, I have made millions in my business in a way that makes me HAPPY and I get better at refining it every year. I am focused on my health, relationships, and balancing all other aspects of my life just right.

I moved from my hometown of Bangkok, Thailand to build my life here in the UK (another dream come true) and it’s the best decision I have ever made.

This was possible through mastering my energy. Becoming a true master of my emotions.


There are 4 Shadow Archetypes currently running your business:
Prostitute, Child, Victim, Saboteur.

These archetypes must be precisely transformed into Power:
Lover, Sovereign, Warrior, Magician.

The success principles & mindset strategies being taught to entrepreneurs – especially spiritual entrepreneurs – today are majorly lacking precision. Even manifestation and Law of Attraction miss the mark when it comes to helping you understand WHY you’re not creating results.

The archetypes are your red pill to finally awakening to the Truth of your psyche.

In order to TRULY be able to build a business empire that is worthy of YOU and coded FOR you (so it produces wealth, health, joy, love, #allthethings seamlessly)… you need to master the foundational blueprints of these archetypes and see how they show up in REAL LIFE.

You will also discover your core Business Archetype – this is the gateway to discovering YOUR true Genius in business.

My work isn’t about vision boards and gratitude and constant Shadow work. It also isn’t about giving you social media strategies or launch strategies.

It’s about showing you how to become a Business Alchemist that can SEE these archetypes come alive on the stage of your life and make PRECISE moves that collapse the energy into CASH (and whatever else you have a taste for).

This is REAL magic (I said it). And I can’t wait for you to join me.

Meet Sonika Asif

Archetypal Business Alchemist | CEO

Sonika has been working with coaches & entrepreneurs for almost a decade, helping them build massively successful businesses.

After years of intense training under world-renowned spiritual & business mentors, today she works with cutting-edge spiritual entrepreneurs to help activate + position their Genius by decoding their offers, marketing content and sales conversations, ultimately creating a formula that works precisely for them.

As the pioneer of the world’s first Archetypal Business School, she is here to create a new wave of spiritual entrepreneurs who are rock-solid in their authority with a high-level of energy mastery.  The spiritual leaders who mentor with her are changing the industry one client at a time, bringing high standards, luxury and artistic precision to the spiritual business world.

Meet Naveed Asif

Archetypal Sales Genius | President

After years of diving deep into the Law of Attraction world and working with the best sales mentors in the personal development industry, Naveed is here to share his journey with you on how he escaped his own mental prison of analysis-paralysis and countless days of waking up with anxiety trying to achieve sales goal after sales goal.

Today he has created his very own “Sales Spellbook” that has helped him and his clients close deals in the millions.

He is about the Art of the Sale. The elixir that morphs the buyer from a “Maybe” to a solid “Yes.” The custom, curated moment of silence before the deal closes holds the answer; and Naveed knows how to upgrade spiritual entrepreneurs from mere Salespeople to  Sales Alchemists that design the sales conversation from start to finish. He is here to bring the Fool to the boardroom, the Alchemist to the negotiation table, and the world’s first “Archetypal Sales” training to your people.